Netflix Ad Campaign
Design a campaign (1 bus shelter poster, 1 web header graphic, 1 Twitter graphic) without emphasis on a logo or a single photographic image, but with emphasis on suitable imagery – create a visual vocabulary. The purpose is for the prospective audience to “checkout” and watch the Netflix content. The imagery should evoke the energy and the emotional resonance of the subject matter.
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4 weeks with weekly process crits.
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General public across various touchpoints.
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All or most of the elements must be primarily executed in Adobe Illustrator and be vector elements. Making use of symbols, shapes, colors, and abstraction to communicate the subject matter of the campaign. A whole literal, illustrative, and/or photographic representation associated with the subject matter is not permissible. Use of the organization’s logo, is allowed but not the primary focus.
Process work.
Down the visual research rabbit hole.
